Brand Identity

In the next few weeks, the Bellaire City Council will have the opportunity to select a brand identity to reflect the character of the City of Bellaire. The timeline for decision-making is driven by the scheduled opening of the new city hall in September of 2018.

Interested persons have the opportunity to provide input on the brand identity recommendation by submitting comments to the email address provided below. Commenting citizens are encouraged to inform themselves of the history, process, and details of the recommendation.

Brand Identity Recommendation

• Proposal Packet (PDF)

Overview

• Mayor's Blog: New Look? Same Great City!

Chronology and Process

• March 7, 2016 - Cultural Arts Board recommendation to Bellaire City Council to develop preliminary concepts for creating a brand
  • March 7, 2016 City Council meeting Agenda Packet (PDF)
• April 17, 2017 - Staff presentation to Bellaire City Council on a timeline related to branding and graphic design efforts
  • City Manager's Introduction (PDF)
  • April 17, 2017 City Council meeting Agenda Packet (PDF)
• May 2 & 3, 2017 - Stakeholder interviews
  • Stakeholders - Cultural Arts Board, Bellaire Historical Society, Citizens for a Beautiful Bellaire, City Staff
• June 19, 2017 - Brand audit report to Bellaire City Council
  • June 19, 2017 City Council meeting Agenda Packet (PDF)
• September 14, 2017 - Randomly selected focus group
• January 22, 2018 - Staff presentation of findings of brand identity exercise guiding signage for municipal facilities
  • January 22, 2018 City Council meeting Agenda Packet (PDF)

Branding Feedback

• Feedback (PDF)

Sample Demonstrations